Showing posts with label Website. Show all posts
Showing posts with label Website. Show all posts

Creating Online Turnkey Business Website




Within this article today, we'll look at ways that you can work on creating an online turnkey business website. When you are looking at creating an online turnkey business website, the initial development will take more time than with a standard website but it will pay off with big dividends in the end for you. We will look at what types of software you possibly want to use or look for as well as an example of a possible online turnkey business website.





The first key when creating an online turnkey business website is software. Using and buying software helps create efficiencies that you will need in creating an online turnkey business website. If you have a newsletter and people sign up for it, you will want an email system in place which incorporates autoresponders. A good example of an email autoresponder software that you can use is: http://www.xtreeme.com/followupxpert/. This software is not too expensive with the standard edition running $59 and the Professional Edition costing you $125. Take some time to look at this website and see if this is software that can work for you.





Other ways to help in bringing traffic to your website and in creating an online turnkey business website would be buying leads from an email marketing firm. If you do this, you can let the autoresponders and other software in place handle the leads so that you can continue to buy leads and have sales conversions occur. Remember that one of the main keys in working on creating an online turnkey business website is to make sure that you are using as much software as possible so that the process is automated. Most of this paragraph has emphasized the fact that you need auto responders. Without this, you would have to manually write each e-mail and this would be a huge waste of your time.





Another good example of creating an online turnkey business website would be creating an affiliate program. When you're doing this, all of the information should be set up ahead of time so that once your affiliate is able to successfully close a sale, the person who wants to buy the product is sent automatically to your landing page. This would be a great example of creating an online turnkey business website because you'd only need a landing page, a download page for the product, and a thank you page. There would be nothing that would be done on your end as far as marking the websites or anything like that. If you promoted products using clickbank.com as well as affiliate programs.com, you would be very well set up in creating an online turnkey business website.





Hopefully this article on creating an online turnkey business website will help you. There's a great deal of information that can be found on this on the Internet but take your time in setting up a website ahead of time because using software and buying leads can lead to constant profits for you.


Secure Your Clients' Confidential Data With Your Accounting Website Design


The absolute foundations of a firm's customer relations are confidence and trust. This makes information security and confidentiality one of the most significant duties you agree to when you choose to be a CPA. With office productivity becoming more and more dependent on online communications, and with the net becoming progressively more complex and vulnerable to internet crime, this can easily become a problem if your clients perceive you as uncertain about how online security works. Your CPA website is a main constituent of your online security strategy. Many of your clients are not especially internet savvy, and the data they routinely send you is very sensitive. To protect them you're going to want a perfunctory familiarity with your website and it's security features.

Of course, ground security is important. Let's just assume you have that covered. This means your network access is restricted to your own dedicated IP (your IT guy can tell you what that means), your computers require password protected logins, you keep your doors locked at night, and your office is protected by a good alarm system. It's fairly easy to secure your physical location, but once you start transferring data holes in your security become trickier to fill.

The weakest of weak links in any accounting firm is email.

Let me put this plainly. Email is a wonderful medium for routine communications, but it's ease of use has lured many accounting firms up the garden path. Don't allow your clients and staff to email confidential information.

When you send an email you send it "out there". Much of the process occurs on servers over which you have no control, and for which there is little or no accountability. There is a common misconception that when you send an email it goes straight to the recipient, but nothing could be further from the truth. Messages are routed through an vast network of mail servers. By the time it reaches it's destination it's likely passed through a dozen or so third party servers. If even one of these servers has been compromised by a hacker's virus or trojan, so has your email. Identity thieves harvest huge amounts of information in this way.

There are ways to make it harder to open the file. Passwords and encryption can slow a hacker down, but it won't necessarily stop one. Given time there's no password that can't be broken and every time computers become faster and more powerful encryption becomes easier and faster to hack.

Design your accounting website to compensate for these risks.

When you design your website include a Secure File Transfer feature. This feature allows your ISP server to connect directly to your web server and transfer the data. There are no third party servers relaying the information. Every client should have his or her own password protected directory on the server, rather like an online safe-deposit box, so that only you and they can access it. Encrypting the transfer adds another layer of protection that will protect your data from an "insider attack". The best of these systems will even let you store the data on the web server in an encrypted format making the system suitable for long-term document storage.

There are a few security standards you should know about.

Passwords

Passwords need to be protected from "brute-force" attacks by forcing a time-out if a login attempt fails more than a few times in a row. This will prevent automated programs from hacking the password by simply trying all the available permutations. The longer your password is the more secure it is. The absolute minimum safe password length is eight characters, and passwords should be alphanumeric (containing a mix of letters and numbers). Human beings are the most common cause of compromised passwords. Hackers call this "social engineering". You'd be shocked how many hackers get people's passwords by simply asking for them. Never tell anyone your password, and avoid leaving them written down anywhere that your staff and clients can find them.

Security Certificates

Security certificates are central to online encryption. They store the keys used to decrypt online data. Make sure you get your security certificate from a trusted source and you keep it up to date or your users will receive warnings from their browsers when they try to use it.

SSL and TSL

These are encryption protocols. SSL, or "Secure Socket Layer" is an older protocol that is still seeing widespread use. The second commonly found encryption protocol is much newer. The adoption of "Transport Layer Security" has been slow because many offices use older equipment or unsupported applications that are incompatible with it. Both work pretty much the same way. TLS has made some technical improvements, but the details are too technical to explain here. There is a third type called PCT, or "Private Communications Transport" that is relatively unused.

SAS 70

This is an accounting industry standard managed by the AICPA. It's a simple auditing statement. It's not just industry self-policing, though. Publicly traded accounting firms must be SAS 70 certified by law. A SAS 70 certification indicates that the security has been accepted by the auditor.

Gramm-Leach-Bliley Act

Also called the "Financial Services Modernization Act", this legislation includes rules that govern the privacy standards of all financial institutions which by definition includes any firm that prepares taxes. This rule has very particular requirements that has to be adhered to by all accounting firms, including in regards to information security. All accounting firms and other financial institutions to produce a written information security scheme, appoint an individual to manage security, scrutinize the security standards of every division working with customer info, establish a continuing program to monitor information protection, and keep these procedures current with changing technology.




Kenny Marshall is an internet marketing consultant and former VP of CPA Site Solutions, an Accounting Website Design firm.




In Facebook Era, Email Remains The Killer App

When You Share Content, How Do You Typically Share It?












(Social Sharing Research Report by Chadwick Martin Bailey, September 2010)


Source of Information : Computer Power User (CPU) December 2010

Optimal Website Performance in a Multi-Browser world

Website visitors have one expectation: outstanding Web experiences. Increasingly, the most critical determinant in delivering these experiences is a user�s browser � of which there are many with complex applications, addons and serving multiple devices, to boot.


But the cost of failing to optimize browser performance and meet users� expectations has never been higher with a recent survey* finding that:

� 67 percent of users encounter a slow website a few times a week or more;

� 46 percent say slow load times cause them to abandon sites very frequently or somewhat frequently; and

� Over a third say slowness makes them less likely to return to a site.

Clearly, optimal browser performance is a key to keeping users on a website and, therefore, closer to conversion goals. But what is causing performance problems for so many users? Let�s explore a few Web trends to find some answers:



Increased Browser Market Fragmentation: Microsoft�s Internet Explorer 8 (IE8) is a very popular browser but with just 24 percent of the browser market share, it lacks the dominance of earlier versions of IE. Those earlier versions and other, competing options include Firefox, Safari, Chrome and others. In total, these options account for more than threequarters of all users.

Different browser platforms � as well as different versions of the same platform � perform and behave in different ways. Consider connections per hostname: The greater the number of connections per hostname a browser can make, the faster a page loads. Currently there is an eight-second difference in response time between the fastest- and slowest-performing browsers. With such a wide variation, businesses must select performance optimization techniques suited to those browsers that drive the most traffic and revenue, on a global basis � an optimization technique that works well on one browser may cause an adverse effect on another.



Mobile Web Uptake: Today, businesses not only have to manage greater browser diversity on desktop computers but also contend with new complexity brought on by the mobile Web. With approximately 500 mobile browser/device combinations in use throughout the world, the prospect of managing performance across all (or even most) of them is seemingly impossible.

However, businesses that fail to optimize for the mobile Web experience could miss out on the sizable customer reach and revenue potential of this growing channel. For example, Morgan Stanley recently made a prediction that mobile users will outnumber desktop Internet users worldwide by 2014. Also consider the fact that AT&T has experienced a 50 percent increase in mobile data over the last three years. Despite this growth, users expect the mobile Web to load almost as quickly � if not faster � compared to the computer they use as home. Any business serious about the mobile Web must prioritize performance.



Feature-rich Applications Shift Responsibility to the Browser: Today�s websites and applications have evolved to rich composites; comprising of content and services delivered from the datacenter as well as from other sources outside the firewall � content delivery networks, advertising networks, video, shopping carts, Web analytics and ratings and review systems, for example. A recent study of 3,000 companies found that the average Web-based transaction involves 8.85 different third parties or hosts. The browser is responsible for assembling all of these components and presenting them to the user.

As applications grow richer (and by extension, heavier), technologies like AJAX, Flash and Flex help maintain application speed by enabling browsers to perform much of the application work. Other industry advances like HTML 5 place an even heavier burden on browsers by storing data on the client side, easing server demand. Browsers have evolved from a �rendering engine� to an �integration platform,� and are responsible for over 60 percent of overall processing time, in some cases. For this reason, front-end performance improvements for key browsers often yield the highest payback for the user experience.

Below are a set of best practices for delivering superior performance across browsers to take control of your site and your users� experiences:



Implement a comprehensive monitoring approach, both pre- and post-deployment: Businesses must monitor real-time performance on all major browser types available to users. Visual and functional testing should be automated and conducted on a regular basis. This approach should include both operational or synthetic monitoring of websites and applications across top browsers as well as experiential or real-user monitoring to capture what users and customers actually experience.

Today, worldwide testing networks offer businesses a fast, easy view into website and application performance across more than 500 browsers and browser/device combinations, from the real user perspective. This is important because as an application leaves the datacenter it is supplemented by thirdparty services and passes through local ISPs and mobile carriers before ultimately being delivered to browsers and devices. Problems can occur at any point of this Web application delivery chain, and the user perspective is the key to identifying problems, determining if they are browser-related (or not) and implementing optimization techniques at the browser level.




Understand which browsers your visitors use, and monitor what matters: In an environment of limited resources, most businesses can�t test and optimize across all browsers, so they must focus on the issues that really matter. If a company�s major source of business comes from Asia, for example, it�s far more important to measure site performance on IE6 � the most popular browser in that region � than the more recent, yet less used IE7 and IE8. Businesses should not waste energy on �edge cases,� such as browser versions that represent insignificant portions of their audience. Instead, concentrate on monitoring browsers with the highest ROI potential for the business (the same rule applies to mobile browser/device combinations). Furthermore, businesses must concentrate on the parts of the website that matter most: The most popular content, highest revenue transactions and the most complex rich Internet applications.



Focus on front-end performance improvements: These efforts often deliver the most positive impact on user experience while requiring less time and money than back-end projects. Consider browser optimization techniques like domain charding, which entails �fooling� a user�s browser into thinking there�s more than one host. As a result, multiple connections can be made to a host server at the same time, enabling more objects to be downloaded simultaneously and thus creating faster downloads for little extra time or money.

However, domain charding is an example of an optimization technique that works well for some browsers but not others. It is ideal for older browsers that are typically capable of only two parallel connections at a time. In this scenario, if three hosts are detected, six objects (versus only two) can be downloaded at once. The technique is problematic for newer browsers like IE8 and Google Chrome that enable up to six parallel connections. For these browsers, three hosts detected translate into 18 images downloaded at once � which often overload servers and has the adverse effect of a Web performance slow-down.



Measure the impact of peak traffic: Since newer browsers offer greater connection parallelism, businesses must understand how this can impact overall site performance under heavy load. Only then can they truly understand if their infrastructure capacity is sufficient. The key is to combine load generated from the cloud with load generated from real user desktops � providing a sense of how users are actually experiencing a website or application at the edge of the Internet, from their very browser. Older load testing approaches (which entail leveraging one�s own datacenter-based servers to stimulate high traffic volumes) may miss the true impact of increased connection parallelism on the user�s Web experience.

Browsers exert a huge influence on the quality of a user�s Web experience. Ensuring performance across browsers and browser/device combinations is both essential and challenging. New approaches focused on the user�s experience combined with a hierarchical prioritization of browsers (based on page views coming into a website) are the keys to overcoming complexity and maximizing Web performance, time and resources in a multi-browser world.

Source of Information :  Website Magazine November 2010

50 Top Resources for Power Networking

Why do we network? To make better decisions, seek help in solving complex problems, make an attempt to stay current, evaluate other companies and their products, and let�s not forget advance your career and stay connected with colleagues.

These needs have given energy to a whole new social economy where the currency is in the number and quality of relationships we can sustain. But how do you begin networking or improve your efficiency?

�Social� is here to stay and those with the biggest rolodex win the day. Networking your way to Internet fame and riches, or in an effort to gain respect for your own products or services in communities, is easier when you start with the right resources and tools. With pretty much everything having some social component these days, it�s difficult if not impossible to know where to begin. Website Magazine Top 50 focuses on the top resources and destinations to help readers accelerate their efforts of power networking.

You will discover a wide variety of online destinations and services � for example, you�ll see �people search� vendors (such as zabasearch.com � #18) right alongside social networking powerhouses like Facebook (#1), Twitter (#2) and LinkedIn (#3). You will also find offline networking groups like Meetup (#4), Web destinations that profile technology startups like StartupNation (#22), and well-established global networks like BNI (#43). Our Top 50 lists would not be complete without a few practical resources to whet your social networking appetite. Three that stand out are Gist (#48), Xobni (#28) and Flowtown (#42).

Why this diversity? Simple � every website, just like every website owner, has different needs and demands. Understanding just a few of the different angles in the online business networking ecosystem will serve you and your business well in the short and long term. One thing missing from the list are the smaller, more niche networks. Because this list is based on broad popularity metrics � including page views and unique visitors � many of the smaller sites were not included. Keep in mind, the most valuable location for power networking is where your voice is heard, where your message is shared and your objectives are met.


Websites
1. facebook.com
2. twitter.com
3. linkedin.com
4. meetup.com
5. friendster.com
6. pipl.com
7. care2.com
8. plaxo.com
9. 123people.com
10. jigsaw.com
11. activerain.com
12. zoominfo.com
13. hoovers.com
14. crunchbase.com
15. tribe.net
16. glassdoor.com
17. spoke.com
18. zabasearch.com
19. xing.com
20. naymz.com
21. wink.com
22. startupnation.com
23. focus.com
24. ecademy.com
25. score.org
26. biznik.com
27. youngentrepreneur.com
28. xobni.com
29. doostang.com
30. amightyriver.com
31. gobignetwork.com
32. efactor.com
33. jobirn.com
34. joined.com
35. fastpitchnetworking.com
36. onesource.com
37. bigtent.com
38. ryze.com
39. cghub.com
40. partnerup.com
41. isearch.com
42. flowtown.com
43. bni.com
44. apsense.com
45. yapclub.com
46. ikarma.com
47. brightfuse.com
48. gist.com
49. meetin.org
50. ziggs.com


ABOUT THIS RANKED DATA
Website Magazine�s Top 50 Rankings are measures of a website�s popularity. Ranks are calculated using a proprietary method that focuses on average daily unique visits and page views over a specified period of time, as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons and talking to existing clients and users before making any purchase decision is always recommended.

Source of Information : Website Magazine October 2010
 
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